Why AwwalMedia

The importance of real voices

We offer an innovative service to transform written news into dynamic audio experiences using real voices, bringing you to the intersection of paper and sound.

Human communication

  • Real voices create trust and connection, and make the experience more impactful than artificial voices.

emotional resonance

  • Professional voices add tone and style that add depth to the story, making the experience richer.

wider appeal

  • Real Voices caters to a diverse audience, from busy professionals to blind people who rely on audio to access news.

Human Voices

AI

Human Voices

Human commentators have a unique ability to convey emotion and depth, whether it’s breaking news, sensitive news, or even entertainment content. These emotions are essential to delivering news in a way that conveys seriousness, empathy, or urgency.

Emotional Authenticity

AI

AI lacks understanding of the emotional context of the news, and often sounds robotic and dry, diminishing the power and impact of the news message.

Human Voices

Audiences tend to trust human voices more than synthetic ones, especially in journalism. The human voice lends a layer of credibility and authority, making listeners feel connected to the content and more confident in the information being presented.

Trust and credibility

AI

Synthetic voices can sound unnatural, which can raise doubts about the credibility of news content, especially when dealing with complex or controversial topics.

Human Voices

Human commentators can adjust their tone, pace, and delivery style to suit each topic, providing precision in expression. Whether topics are urgent or light, they can adjust their delivery style appropriately.

Adaptability and accuracy of expression

AI

AI often lacks the ability to adapt to context in real time, reading text in a fixed style without differentiating between news types or changing the appropriate tone.

Human Voices

Human commentators have cultural awareness that enables them to deliver content in a way that is appropriate for the target audience, including the correct pronunciation of local names and phrases, which is especially important for local and regional news.

Cultural sensitivity

AI

AI may mispronounce names or cultural phrases, leading to a loss of connection with the local audience and reducing the quality of the presentation.

Human Voices

Listeners tend to engage with content delivered in a human voice. The warmth and personality in the human voice creates a sense of personal connection, which draws listeners in and makes the experience more intimate.

Personal contact and interaction

AI

AI voices often sound uninspired, reducing the audience’s ability to engage with them. The listener may feel the experience is robotic and impersonal.

Human Voices

Human commentators are better able to handle complex and sensitive topics, such as politics, tragedies, or social issues, with an appropriate tone and language that reflects empathy and seriousness.

Dealing with complex and sensitive topics

AI

AI cannot understand the depth of sensitive topics, and often reads texts in the same style as it does for light content, creating a discrepancy between tone and content.

Human Voices

Human commentators are able to instantly adapt and change their style in response to breaking news or sudden developments, which is essential in dynamic news environments.

Flexibility and immediate adaptation

AI

AI is pre-programmed and cannot adapt in real time without significant intervention, making it less flexible in dealing with rapid changes.

Human Voices

The human voice produces a wide range of creative and artistic expressions in news presentation, through intonation, pauses, and emphasis at certain points in the text. These aspects add layers of meaning and increase listener engagement.

Artistic and creative expression

AI

AI is limited in its ability to be creative and expressive. It reads text as is without explanation or reinforcement of meaning, making the listening experience somewhat boring.

Human Voices

Human commentators bring experience and professional judgment to news delivery. They understand how to manipulate rhythm, pace, and timing to build suspense or interest in a story, enhancing the listener experience.

Professional judgment and storytelling

AI

AI doesn’t have the ability to tell stories the way humans do. It reads text without understanding the narrative flow or nuances that make news compelling.

Human Voices

Human commentators can correct errors in real time, whether they are editorial changes or text corrections. They can also improvise if necessary, adjusting the narrative based on the circumstances or live coverage.

Correcting mistakes and improvising

AI

AI cannot improvise or correct errors without being reprogrammed, and any error in the text will be read as is, which could lead to problems in live coverage or breaking news.

Human Voices

In numerous surveys, audiences show a preference for content delivered by human voices, finding it more engaging, relatable, and trustworthy. The personal touch provided by human commentators increases listener loyalty.

Audience preferences

AI

Despite the advances in AI in recent years, many listeners still find it robotic and unrelatable compared to human voices, which can limit its effectiveness in delivering content that requires emotional engagement or sensitive content.